Website Development Services
website development.
Website Management
Today, customers turn to a company’s website as their first stop for research. BoardroomPR shines at creating and writing websites for law firms, accounting firms, real estate developers, retailers, and technology companies. In order to increase the likelihood that your website will rank highly in search engines, we’ll make sure it is built properly on the back end in addition to having a fantastic front end. After a site is completed and delivered, we can still handle the content on your behalf.
Blog Management
Blogging is a useful instrument for getting your messages across to your target audience. They offer you the chance to become the expert in your field and win ardent followers. Journalists frequently use blogs to find reliable sources for their stories, and some newspapers even allow you to link your blog to theirs. By using blogs that have the correct keywords, you can move up the search engine rankings. BoardroomPR will set up your blog and regularly write posts on your account if you don’t have the time.
On social media, users desire a more personal, intimate encounter. Our social media department specializes in developing material that takes into consideration how your audience uses various platforms and their preferred methods of information consumption. We refer to this process as producing meaningful engagement because, in the end, these interactions turn visitors into fans, friends, and clients. We combine the most recent social media trends with the best multimedia software to create content that achieves your goals, from vivid images and video to attention-grabbing animation and personalized graphics. Although there isn’t a defined rule for how many posts should be published each week, we can work with you to develop a schedule that suits your needs.
Search Engine Optimization SEO
BoardroomPR oversees a number of SEO initiatives that have propelled client rankings on Google, Yahoo, and Bing to page one, with some of them even reaching the coveted #1 spot. After 60 days, most clients start to see effects. To maximize the effectiveness and long-term results of each BoardroomPR firm search engine strategy, a custom SEO game plan is created and put into action.
Online directory Presence
When you look for a business online, have you ever noticed that the company’s Google or Yahoo business listing appears before other listings? In addition to assisting clients in making the most of their online directory entries, BoardroomPR frequently updates your profile with fresh text, images, and videos. We also make sure that all of the info is accurate and consistent.
Business manager & chatbot implementation
Make use of a business messenger that is directly incorporated into your website to let potential clients contact you whenever it is most convenient for them. A business messenger with a chatbot can answer typical questions even after business hours when a live person is not available. Our staff can manage this for you.
BoardroomPR is the leading public relations firm in Tampa and Florida statewide. They provide great service and can make the phone ring of your best prospective customers. Highly recommend!
Pamela French
We have been a client of BoardroomPR for a few years and they are an outstanding company. Jenn Clarin and Andrea Ugarte are so great to work with. Their level of professionalism and responsiveness is outstanding. They also provide the TLC needed in this type of client relationship.
Matthew Rocco
see our work.
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.
Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.
Competitive Analysis
Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.
Website Architecture
Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.
Website Development
To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.
User Engagement
Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.
Website SEO
When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.
We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Website Target Audiences
Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.
